In the dynamic landscape of Search Engine Optimisation (SEO), keeping up with the times is important to attain and sustain high rankings on search engines. One principle that has gained a lot of prominence in the past few years is E-E-A-T, or Experience, Expertise, Authoritativeness, and Trustworthiness. First introduced as E-A-T by Google, the inclusion […]
How to Optimise Your URLs for Better SEO? – Visual Marketing
What is a URL? A URL, or Uniform Resource Locator, is the internet’s version of an address. It serves as a unique identifier pointing to a specific resource on the World Wide Web. This can be any type of resource, be it a webpage, a document, an image, or even a video. Breaking Down […]
The Basics of Link Building for SEO
What is Link Building? Think of the internet as a system of linked webpages. When your website is linked by another website, it is like that website giving its vote of confidence to the search engines such as Google about your website being valuable and reliable. The process is referred to as link building and […]
AI SEO: How to Get Noticed in Google AI Overviews – Visual Marketing
Artificial intelligence changes the nature in which we speak to a search engine in this changing landscape of search engine optimisation. The best way one can explain this change is that by the introduction of AI-produced overviews by Google itself, which tries to deliver for the user a quick summarising informative version of such complex […]
Header Tags SEO Best Practices: A Step-by-Step Guide – Visual Marketing
Header tags are one of the most important elements in web content; simply stated, they play a highly important role in search engine optimisation. Not only do they help you to structure your content for better readability, but also help the search engines understand what hierarchy and importance there are to information on your page. […]
Crawlability and indexability in SEO
What is Crawlability and Indexability? Crawlability refers to the ability of search engine crawlers, like spiders following links across the web, to access, navigate, and correctly identify every part of a website. It is crucial for good organic search rankings because if crawlers cannot find a site’s pages, those pages will never be ranked. Indexability, […]
The Future of SEO in a Privacy-First World – Visual Marketing
SEO (search engine optimisation) is a helping hand search engines that improve contents and websites by utilising keywords, internal and external links and optimising contents and web pages to its higher rank. SEO’s primary goal is to increase organic traffic by aligning website content with user queries, ultimately improving the website’s discoverability and user experience. […]
SEO Black Hat vs. White Hat Techniques – Visual Marketing
Search engine optimisation (SEO) refers to the techniques and strategies used to achieve higher visibility and better rankings on search engine results pages (SERPs). The main goal of SEO is to place websites and webpages higher up in unpaid, organic search results in engines like Google and Bing. This allows sites to increase their reach, […]
Google-Proof Your Website: The Essential 2024 SEO Guide – Visual Marketing
In the constantly changing realm of online presence, the significance of search engine optimization (SEO) persists as a pivotal element in guaranteeing your website’s prominence amid the digital clutter. With the onset of 2024, the dynamics of the SEO landscape have transformed, necessitating a strategic mindset to maintain a competitive edge. This all-encompassing guide will […]