What is Zero-Click Searches? Zero-click searches happen when search engines such as Google deliver instant answers via featured snippets, knowledge panels, local packs, or other SERP features. SparkToro (2019) states in a study that about 50% of all Google searches result in no click to an external website. This has only increased with technological advancements […]
What Is Greenwashing, and Why Does It Mislead Consumers?
Greenwashing—when companies trumpet their “environmentally friendly” or “eco friendly” credentials without meaningful action—has become a pervasive problem in today’s marketplace. From sugary cereals boasting “all‐natural” packaging to “gluten free” snacks that hide high levels of refined carbohydrates, misleading labels can lure well-intentioned shoppers into choices that don’t live up to their promises. In this deep […]
Why Mobile Optimisation Improves Your Google Search Presence – Visual Marketing
In the contemporary digital world, having a stiff online presence is no longer an option but a necessity. Mobile optimisation is the critical factor beside other things that influence search engine rankings. Google acknowledges that more than 60% of global web traffic comes from mobile devices, which are continually improving and ranking websites. If your […]
What is E-E-A-T? Is it Important for SEO??
In the dynamic landscape of Search Engine Optimisation (SEO), keeping up with the times is important to attain and sustain high rankings on search engines. One principle that has gained a lot of prominence in the past few years is E-E-A-T, or Experience, Expertise, Authoritativeness, and Trustworthiness. First introduced as E-A-T by Google, the inclusion […]
What Marketers Need to Know
There is always innovation in digital marketing. Every year throws up new concepts and technologies which can be adopted by businesses for better customer connection. As we look forward to 2025, several crucial trends are in the offing that will take the digital marketing landscape by storm. In the following article, we shall understand these […]
Mastering Keyword Research for Beginners – Visual Marketing
Keyword research is the base of effective SEO. It involves identifying and understanding the exact words and phrases people use to find something on the internet. This way, you will hit those keywords, and thus you will improve your chances of getting a higher ranking on SERPs and attracting more organic traffic. In this lengthy […]
How to Optimise Your URLs for Better SEO? – Visual Marketing
What is a URL? A URL, or Uniform Resource Locator, is the internet’s version of an address. It serves as a unique identifier pointing to a specific resource on the World Wide Web. This can be any type of resource, be it a webpage, a document, an image, or even a video. Breaking Down […]
The Basics of Link Building for SEO
What is Link Building? Think of the internet as a system of linked webpages. When your website is linked by another website, it is like that website giving its vote of confidence to the search engines such as Google about your website being valuable and reliable. The process is referred to as link building and […]
AI SEO: How to Get Noticed in Google AI Overviews – Visual Marketing
Artificial intelligence changes the nature in which we speak to a search engine in this changing landscape of search engine optimisation. The best way one can explain this change is that by the introduction of AI-produced overviews by Google itself, which tries to deliver for the user a quick summarising informative version of such complex […]