There are an abundance of websites on the internet.
Some are aesthetically pleasing, others are a total mess, and then you have the
websites that don’t function in the way they are supposed to at all. For many,
your website is the face of your company, it is the first impression that many
potential clients will have with your business so it is imperative you are aligning
your website with your businesses brand and core values.
If you are looking into starting a website from
scratch or building upon an existing one, you will have to make the decision whether
or not to create it yourself or hire a professional. DIY websites are on the
rise with more and more business owners opting out of hiring a professional and
building a website themselves. Just because you can, though, doesn’t
necessarily mean you always should.
Organisations have to consider ease of navigation,
flexibility, cost, search engine optimisation, responsiveness and page speed
when developing their online presence. It’s a decision that it worth weighing
up since for many aspects of a website, tools simply cannot be replaced by an
experienced professional. Here are some advantages and disadvantages to take
into consideration before making your decision:
If you are a programmer, building a website from
scratch may seem like a piece of cake. However for the rest of us, there are
options available to suit every skill level, but that means you will personally
be in charge of all content, creative elements and ensuring your website is
handled properly. For example, your website is a collection of files which have
to live somewhere so people can easily find them. Your domain name is like your
mailing address, but the mailing address needs a house to live in – that’s your
hosting. In order for your website to be live it needs hosting, and most
website builders offer this for a cheap price. However – these cheap hosting
providers often crash with little customer service and there is almost nothing
you can do to fix it.
Search Engine Optimisation is another example of
technical ability you may have to compromise on when building your own website.
SEO ensures your website is being seen
by the right audience and is being ranked highly in Google. Many of these
websites provide some pre-set features and built in site analytics however most
do not cover the entirety of SEO, which greatly limits your chances of being
DIY websites are without a doubt going to be more cost effective
– if you have a very basic idea in mind for your website, or if you need a
standard website built in a short amount of time, a DIY website may be your
best option. However, as the saying goes, you get for what you pay for. In
general these cheaper sites will start to add up once you start pushing for more
functionality and upgrades. If you are looking for a website that will be able
to stand the test of time, exude professionalism and can perform highly in both
navigation and function, a professional website is what you should opt for.
Sure, you can build a DIY website from scratch
quickly, but it will take a lot of effort to fully set up the theme and to
understand the ins and outs of producing a website from scratch. If there is something you want to
specifically achieve, you may have limitations based on the template or the
design available on your given platform. Working around these limitations and
trying to achieve exactly what you want can be very time consuming, even if
it’s considered easy.
In conclusion, DIY websites are fun learning tools
that allow for a simple and quick solution to a basic website design. It may be
your most sensible option given your budget and ultimate outcome of your
website, however if you are looking to increase your revenue stream for your
website you may run into some problems.
Hiring a digital marketing agency who supplies
professional and trained web developers will create a website with your long
term goals in mind. Visual Marketing Australia recognises your needs and
objective and can help you build a unique and professional website that is
search engine optimised and maximises potential ROI. We can create a user
friendly site with a back end that anybody can edit, giving you complete
control of your content and brand.
With over 38 years’ experience in Print Media, Sales and Marketing, Online Services & Marketing plus Financial Service industries. John brings a wealth of knowledge to Visual Marketing Australia. As a Certified Google Partner, his Digital Marketing knowledge includes: Web Design & Development, SEO, Mobile App. Development, Online Marketing, Online Video Marketing and Email Marketing Solutions. With 8 years experience of using Zoho CRM it is a natural progression to become and Authorised Consulting Partner so we can now ad Sales and Marketing Automation to the list.